- Ballantine Ale Ad from the New York Times December 23, 1937 January 7, 2019,
- What is Malt Liquor October 10, 2019,
- Country Club Malt Liquor October 17, 2019,
- Colt 45 Malt Liquor October 18, 2019
Today I'm going to show some of the ads and commercials of the brew that we used to call The Old Gold and Old E: Olde English 800.
Old E hit the market in 1964 and would become a mainstream brand when it was purchased by the Pabst Brewing Company in 1979. By the 1980's, Old E was its best selling beer and by the early 1990's, the 40oz glass bottle Old E (along with Colt 45, St. Ides, Private Stock and Ballantine Ale to name a few) could be found in every bodega in the hood. The advertising campaign squarely reflected the demographic that it was targeting. Here are a few images:
By the 2000's, Olde E was no longer the best selling beer that it once was. Miller purchased the brand and once again, Olde E is being sold along the East Coast. Here is a classic Olde E commercial from the late 1980's:
Here is one more, this one is a radio commercial from the sometime in the 1970s or 1980's.
Well, that all for today. I hope you enjoyed this small little walk down the Malt Liquor memory lane. See you soon.
Until Then May You Have Some Happy, Safe and Responsible Drinking,
SiscoVanilla
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