Sunday, August 28, 2016

Ambassador Scotch Ad From the New York Times August 28, 1972

I was flipping through the August 28, 1972 issue of the New York Times and came across the following ad for Ambassador Scotch. I love how the ads from the 1970's portray their men as rugged and hirsute men aka the "Macho Man" look. Check out the stash on this gentleman right here.

Now to be honest, I haven't be able to find too much on the Ambassador Scotch brand. What I did find that it was a blended Scotch and was marketed as being the "Scotch at its Lightest" and "The World's Lightest Scotch". It was distilled in Glasgow, Scotland by the Taylor & Ferguson company. As per the listings for Ambassador Scotch on the Master of Malt website, it would seem that they sold an 8-year old blend, a 12-year old blend and a 25-year old blend.

This would have put them in direct competition with such brands as J&B, Dewars and Cutty Sark here in the United States. The peak period of popularity for Ambassador Scotch seems to have been during the 1960's and 1970's.

Here are a few more ads from the same era showing their manly Scotch drinking fellows in a variety of locations, engaging in a number of activities such as yachting, roughing it at a cabin in the woods, hobnobbing at a upscale black tie affair and even enjoying some Ambassador during the Christmas Holidays:

Recently Ambassador Scotch came up with an interesting new ad campaign with the tagline "Scotch from another era." It looks as if the dashing men and lovely ladies from the above ads have aged but perhaps, like their favorite scotch, their points of view haven't. Check them out.

Any thoughts or recollections on Ambassador Scotch? Hit me up and let me know. Leave a comment or email me here.

Until Then Happy Drinking,