Falls City Beer of Louisville Kentucky August 22, 2019

Hey peeps. How's it going. For those of you who have followed this blog for a while now you know that I love vintage beer and booze ads. Today's vintage ad comes courtesy of the AdMuseum. AdMuseum posts vintage ads on their AdMuseum instagram account and their AdMuseum tumblr account. There's some cool stuff there to see so definitely check them out.

Today's post is a vintage beer ad for the Falls City Beer brand that was advertised in the August 2, 1963 issue of Life Magazine. What stood out to me was the bottle of beer with a captain's hat piloting a boat on the water. So if he (or she) is a bottle of beer, can they be a designated pilot on the water? 🤔

Here is their tagline from the ad:

Gives You More of what Beer's For! You’re full-speed ahead to more fun when Falls City Beer tops your cargo list! Drink City today. Give yourself more of what Beer's for...enjoyment!

Falls City Beer hails from Louisville, Kentucky and was founded in 1905 by brewer Ben Schrader and a group of local tavern owners. The reason for their unification was in direct opposition of a beer monopoly in the area by a larger brewer. This is a theme that would be revisited during the 1960s by many a regional brewer in the United States. 

Shortly after its founding, Falls City would steadily grow in the region until the arrival of the
Volstead Act, formally National Prohibition Act aka Prohibition. Many smaller brewers nationwide would fall victim to Prohibition and close down from 1919-1933. Falls City not only survived but thrived during this time by brewing near beer and other soft drinks until Prohibition was repealed. After Prohibition, Falls City would grow to become one of the South's major beer brewers. Their beer was sold throughout the states of Kentucky, Indiana, Ohio, Tennessee, West Virginia, Virginia and Illinois. As per the Falls City website, the company during this time was producing 750,000 barrels of beer per year.

As with many smaller regional brewers, the shadow of big beer brewers such as Anheuser Busch, Miller and Coors loomed large heading into the 1960s. Many of these brewers just couldn't compete with the mass market brewed beers that were taking over. Falls City was no different. After a number of failed attempts to keep pace, they would close their doors in Louisville in 1978. But that would not be the end of the Falls City Beer story. 

With the craft beer explosion and the regional brewing renaissance taking over the United States during the last couple of decades, Falls City Beer came back to life in Louisville in 2010. Their first beer was their flagship beer the English style Pale Ale. Falls City currently sells its beers in Kentucky,  Indiana and parts of Tennessee. They even sell their Plsner in a can reminiscent of the classic Falls City Beer cans.

Falls City also brews a wide variety of beer styles in both their core beer line and their seasonal offerings. Here is a sample of what they have to offer.

So if you are ever down in Kentucky, Indiana and Tennessee keep an eye peeled for the Falls City Beer brand. Let me know what you think of it!!!

Until Then Happy Drinking,
SiscoVanilla
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