For these ads, I chose ads from the 1960's when the Seagram's Extra Dry Gin hit the market to roughly the 1980's. Seagram's chose to present their gin as the gin that sophisticated, well to-do people drank:
By the 1970's, Seagram's would run ads for specific cocktails that could be made with their "Perfect Martini" gin:
The French Martini (with a couple drops of brandy replacing the vermouth):
Bloody Marys:
And the interesting Italian Martini (with anisette instead of vermouth) and the Red Baron (gin, orange juice, lime and grenadine):
And let's not forget the classic Gin and Tonic, the Gin and Bitter Lemon, the Gin Rickey and the Lemon dipped in Vermouth Gin Cocktail:
Never let it be said that Seagram's was only targeting one audience:
Seagram's Extra Dry Gin could be enjoyed no matter the weather or time of year:
These 1980's ads might be the most visually appealing to me:
There are many other Seagram's Extra Dry Gin ads online. Check them out for a blast to the past in terms of liquor advertising. Any particular liquor brands you want me to profile here on my page? Drop me a line in the comment box and let me know what you want to see next.
Until Then May You Have Some Happy, Safe and Responsible Drinking,
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