Hey peeps, just continuing my stroll down memory lane with another vintage beer ad post. As a kid growing up in the 1970's, I can remember my dad drinking Schaefer Beer. So when I came across a number of celebrity beer ads (including this one with Lucille Ball) for Schaefer from the 1940's and 1950's I couldn't resist doing a quick post.
Schaefer was one of the many New York City beer brands that reached national popularity during the 20th Century. Started in 1842 by German brothers Frederick and Maximilian Karl Emil Schaefer F. & M. Schaefer Brewing Company. The original brewery was located on Park Avenue in New York City and the company would later move its facilities to Brooklyn. Continued throughout the 1970's and 1980's growth led to a brewing plant being built in Pennsylvania. The company would be sold to the The Stroh Brewery Company in 1981. The brand is now owned by the Pabst Brewing Company. On to the ads.
Schaefer often ranked in the top 10 of beer brands sold in the United States. This is evident by the amount of money that they must have spent in retaining some well known star power for the following ad campaign. From top stars like Lucille Ball, Hedy (not Hedley 😜) Lamarr, Lon Chaney, Al Jolson, Basil Rathbone and Hoagy Charmichael to personalities like Guy Lombardo and singers like Kitty Kallen, the Schaefer " The Finest Beer I Ever Tasted!" was a star studded affair. Here are a couple of the images that I came across.
Thanks for taking the stroll with me down Schaefer beer's memory lane. See you all next time,
Until Then Happy Drinking,
SiscoVanilla
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