Heineken Silver April 21, 2022

What's up peeps. Today's post concerns an ad for a beer that I recently saw during the UEFA Champions League broadcast. On the ticker, I saw an advertisement for Heineken Silver. I had no idea what Heineken Silver is, so I decided to look it up. Here is what I found out. 

Heineken Silver is their low abv entry into the beer market that is focusing on a larger beer drinking demographic. Here is how Heineken Silver is described on the website. 

Heineken® Silver has a smooth and refreshing finish, with a fruity aroma and balanced, bitterness at 4% ABV. 

And how do they produce a lower ABV beer? 

Heineken® Silver isn’t an extra-cold version of Heineken® Original; it’s a completely different proposition that aims to appeal to a broader range of consumer tastes. Brewed at -1°C, Heineken® Silver has a more accessible, easy-to-drink finish. Lager beers experience a cold storage period to allow a ‘cold haze’ to form, which can be filtered out to leave a crystal-clear beer. The lower the temperature, the more cold haze forms and the more can be filtered out. Because cold haze is made out of proteins and rough-tasting tannins, a beer lagered at a lower temperature results in a more accessible flavour profile. 

The website states that Heineken Silver is suitable for vegetarians and vegans. As of now it seems that Heineken Silver is available in 19 European markets. No word if this brew will make it to the U.S..

 
Any of my overseas peeps have a taste of the Heineken Silver yet? Yeah? Nay? Meh? Let me know. 

Until Then May You Have Some Happy, Safe and Responsible Drinking, 

SiscoVanilla 

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