Liquor Ads From the New York Times April 28, 1959 Part III.5

A quick update to my post on Martin's V.V.O. Scotch Whisky. As I had stated in that post, I really couldn't find much information on this particular brand past an image on the bottle and the age statement. Very often we hear about the negative impact social media. But sometimes social media really does work in a positive way, especially when it comes to information.

Since I couldn't find any information on the Martin's V.V.O., I decided to put my post on a number of different whisky pages. And I got the following information for Martin's V.V.O. from Billy on the #Whiskyfabric Facebook group. Billy was kind enough to send me two screenshots from the Schweppes Guide to Scotch by Philip Morrice.

For those of you who hadn't heard of the Schweppes Guide to Scotch by Philip

Morrice, this book was printed in 1983 and according to the Whisky Exchange website:

The Schweppes Guide to Scotch was a 1983 publication written by Phillip Morrice. Detailing the industry at that time, it contains details of the companies operating at the time and their brands. History and production information is included too. A book that was considered to have been well ahead of its time.

Billy recommended that I should get one since they are relative easy to find second hand. I did just that. I ordered one from Amazon and paid less than $8.00 for it including shipping. So not only did I get needed information on the Martin's V.V.O. Scotch whisky, but I also got a heads up on what I believe will be a valuable resource in my research. Thanks Billy for all your help.

Can't wait for the book to arrive.

Until Then Happy Drinking,
SiscoVanilla

#SiscoVanilla
#SiscoVanillaAtTheMovies
#SiscoVanillaAtTheBookstore
#SiscoVanillaisStepping

Liquor Ads From the New York Times April 28, 1959 Part III April 29, 2018

Welcome back peeps to another installment of Liquor Ads from the April 28, 1959 edition of the New York Times. This post has to do with a particular scotch whisky that I have to say I have never heard about nor can I find any real information on it on the internet.

The ad is for Martin's V.V.O Scotch Whisky and is dubbed "The Happiest Scotch." There's a dapper Scotsman rocking a nice big Kool-Aid smile while undoubtedly holding a tall glass of Martin's V.V.O on the rocks or a scotch and soda with the aforementioned Martin's V.V.O.

A basic search online tells me that Martin's V.V.O. was an 8-year old Blended Scotch Whisky and was 86 proof. Searching on the NYPL What's on the Menu website, results in 11 hits with the oldest being from a Cotton Club menu from 1938. And that's about it.

So here is my query for you faithful scotch drinkers and aficionados online. Can anyone shed any light on this particular scotch for your humble narrator? Any info would be appreciated in order to quench my curiosity.

Here is an image of the bottle from around the early 1960's:

I await your answers with baited breath.


Until Then Happy Drinking,
SiscoVanilla

#SiscoVanilla
#SiscoVanillaAtTheMovies
#SiscoVanillaAtTheBookstore
#SiscoVanillaisStepping